ACCOLADES

‘I consistently cite the “Incredible India” campaign as a masterstroke of international branding. And who better to tell the story than the man who created it. Amitabh Kant’s book is insightful, thought-provoking, superbly researched, and deftly crafted. While it’s an engaging story of how he made India a tourism juggernaut – and a textbook battleplanfor anyone who wants to know who to brand a country – it’s much more. Kant is an engaging writer who combines the nuts and bolts of tourism strategy with a deeply felt sense of India and its singular personality. Yes, he did a brilliant job of selling India, buthe did it because he loves it. And his passion shows on every page.’
Keith Bellows, Editor in Chief, National Geographic Traveler
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‘Incredible inspiration, Amitabh Kant’s account of branding India is a must-read not just for those in the tourism and advertising industries but also to all of us who want to experience the authentic richness of a continent that could well be the key to all our futures.’
Sarah Miller, Editor, Conde Nast Traveller, UK
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‘Nothing builds brands better then passion. Amitabh Kant’s passion for both Brand India and Kerala is bubbling in every line and between the lines. The book proves that brands don’t just need a face, they also need a body, arms, legs and a very big heart.’
Piyush Pandey. Executive chairman & National Creative Director, Ogilvy & Mather
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‘Countries are becoming increasingly aware of travel and tourism and its untapped economic and social potential. This is a remarkable saga of how to attract the attention of overseas and domestic customers.’
Jean Claude Baumgarten, President, World Travel & Tourism Council
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‘Few campaigns have impressed me as much as “Incredible India” in its uniqueness, creativity, impact and effectivess. Visualized and implemented by Amitabh Kant, the campaign took India tourism to new heights. The book provides deep insights into the formulation of the campaign and how a crisis can be converted into an opportunity.The lucid, open-hearted, first-person account makes interesting and informative reading for academics and practitioners alike.’
Francesco Frangialli, Secretary-General, UN World Tourism Organization (UNWTO)